Services

Market
Research

Our comprehensive research toolkit gets our clients closer to their market, their customers and the truth. Customer-centricity starts with not only knowing your customers, but being able to bring them into the room and into your business strategy decision-making process. Through innovative methodologies and systematic (traditional and AI-supported) analysis we uncover the nuances of consumer behaviour, segment the market for targeted outreach, evaluate competitive landscapes, anticipate industry trends, and measure customer satisfaction and loyalty. By leveraging our expertise, you gain a clearer view of your customers’ needs and expectations, enabling you to make informed decisions that drive growth and foster lasting relationships.

Services Provided

+ Member Research Association NZ

+ Quantitative survey design and deployment

+ Qualitative research design, recruitment and facilitation

+ Ethnographic and observational research

+ Insights analysis and reporting

+ Market segmentation

+ Competitive and market analysis

+ Trend analysis

+ Customer Experience, satisfaction and loyalty

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