The idea is everything.
Advertising agencies refer to the execution of an idea as “the creative”. We believe that true creativity comes into play much earlier in the process, and that it is unashamedly commercial in nature. True commercial creativity is based on a thorough knowledge of your business, and a focus on the power of an idea to change outcomes. This may take many forms, but these are determined by what will deliver the most cost-effective solution, not by what will look best on our showreel.
To have a truly big idea, you need to put in the work.
Before you can solve a problem, you have to fully understand it. If you’re tired of advertising solutions that only treat the symptoms and don’t address the cause. If you’re tired of dealing with people who are seduced by a misunderstanding of the term creativity, and who believe in a hierarchy of creativity which places the execution of an idea at the top. If you are ready for some people who don’t see the task of helping you sell things as just the price they have to pay to be “creative”, but who are unashamedly commercial and passionate about selling. We think we might be just the team you are looking for.
Annual marketing plans
Tactical marketing plans
Creative concept development
Art direction & design
Campaign asset production
Customer journey mapping
Employer brand development
Employer Value Propositions
BRAND STRATEGY &
SALES STRATEGY &
Sales team workshops
Media planning (accredited)
optimisation & reporting
"Solve the right problems, pull the right levers for growth – for short and long term effects."
Over 20 years of brand leadership (NZ, AU, UK).
B&A strategic lead; brand, marketing and communications strategy. Use me to help find the right problems to solve, the right insights to leverage, the right tactics to solve them and the right indicators to measure them.
Creative Director / Director
"We leverage creativity as
a business tool to connect and resonate with our
Over 20 years of brand and design leadership has given me a privileged opportunity to deep dive into our clients' businesses, to understand their customers and to deploy meaningful creative solutions to their marketing challenges, delivering tangible business results.
"Creativity is not about
self indulgence - it is about sales. More than ever,
a strong idea is the
start of success."
It’s always hard to be certain, but after this many years I am pretty sure that clients value my curiosity, commitment to their business and willingness to challenge any thinking that doesn’t focus on the needs of customers.
"I started Bettle & Associates 22 years ago, and I am immensely proud of the work we do. Will and Adam bought into the business a couple of years ago, and together we are totally committed to delivering exceptional service and results for our clients."
- George Bettle
Senior Account Executive
Senior Account Executive
Get in touch and let’s chat about how we can work together.