Our Approach:

We Listen.

As business-minded marketing leaders with a broad set of tools to solve business challenges, we almost never know what our clients will value most from the broad range of services we offer until we sit and listen to their challenges and their priorities.

Some business leaders value us for our marketing leadership and ability to connect marketing activities with the things that matter most: driving sales, revenue, business growth / measurable outcomes.

Others engage us to drive long-term business growth through brand and reputation building activities, and cultural alignment across their workforce.

Whatever service we provide, we will always start with listening to what success looks like, and understanding what is standing in our way.

Customer oriented

since 2002.

Bettle–Associates is a brand and marketing agency that orients its brand, marketing, culture, experience, design and media services around a focus on customer-centricity.

We’re a team of independently minded professionals who are growing our operation to compete internationally from our base in Waikato, New Zealand.

We have a simple business-oriented ethos; reliable, scalable and repeatable methods; and a no-nonsense take on the commercial discipline of marketing, on selling stuff, and on being our clients’ partners. These things aren’t new, they’re the things that George Bettle built the agency on from its inception in 2002, and they’re the things that will guide our future.

MARKETING GUIDANCE
& SUPPORT

Marketing strategy
Annual marketing plans
Tactical marketing plans
Objective setting
Marketing budgeting
Measurement

CREATIVE
COMMUNICATIONS

Creative concept development
Copywriting
Art direction & design
Production management
Campaign asset production

CX/UX STRATEGY
& DESIGN

Customer journey mapping
Segmentation
CX planning
UX wireframing

EMPLOYER
BRANDING

Employer brand development
Employer Value Propositions
Recruitment advertising

BRAND STRATEGY &
RESEARCH

Consumer research
Research analysis
Workshop facilitation
Brand strategy
Stakeholder management

SALES STRATEGY &
GUIDANCE

Portfolio management
Sales strategy
Sales support
Sales team workshops

MEDIA
SERVICES

Media planning (accredited)
Media buying
Media measurement,
optimisation & reporting
Google Partner

Leadership

Will Peart

Managing Director/Director

"I’m big on solving the right problems and pulling the right marketing levers for growth, but I’m also all for getting it started, working it out, and getting it done.”

Over 20 years of brand and agency leadership
(NZ, AU, UK).

B–A strategic lead; brand, marketing and communications strategy. Use me to help find the right problems to solve, the right insights to leverage, the right tactics to solve them and the right indicators to measure them.

Adam Lurman

Creative Director / Director

"We leverage creativity as
a business tool to connect and resonate with our clients' customers."

Over 20 years of brand and design leadership has given me a privileged opportunity to deep dive into our clients' businesses, to understand their customers and to deploy meaningful creative solutions to their marketing challenges, delivering tangible business results.

George Bettle

Chairman

"Creativity is not about self indulgence - it is about sales. More than ever, a strong idea is the start of success."

I started Bettle & Associates 22 years ago, and I am immensely proud of the work we do. Will and Adam lead the agency today, but as an agency we are totally committed to delivering exceptional service and results for our clients."

- George Bettle