The idea is everything.
Advertising agencies refer to the execution of an idea as “the creative”. We believe that true creativity comes into play much earlier in the process, and that it is unashamedly commercial in nature. True commercial creativity is based on a thorough knowledge of your business, and a focus on the power of an idea to change outcomes. This may take many forms, but these are determined by what will deliver the most cost-effective solution, not by what will look best on our showreel.
To have a truly big idea, you need to put in the work.
Before you can solve a problem, you have to fully understand it. If you’re tired of advertising solutions that only treat the symptoms and don’t address the cause. If you’re tired of dealing with people who are seduced by a misunderstanding of the term creativity, and who believe in a hierarchy of creativity which places the execution of an idea at the top. If you are ready for some people who don’t see the task of helping you sell things as just the price they have to pay to be “creative”, but who are unashamedly commercial and passionate about selling. We think we might be just the team you are looking for.
Annual marketing plans
Tactical marketing plans
Creative concept development
Art direction & design
Campaign asset production
Customer journey mapping
BRAND STRATEGY &
SALES STRATEGY &
Sales team workshops
Media planning (accredited)
optimisation & reporting
Founder / Director
"Creativity is not about self indulgence - it is about sales. More than ever, a strong idea is the start of success."
It’s always hard to be certain, but after this many years I am pretty sure that clients value my curiosity, commitment to their business and willingness to challenge any thinking that doesn’t focus on the needs of customers.
Director / GM
"Solve the right problems, pull the right levers for growth – for short and long term effects."
20 years of brand leadership (NZ, AU, UK). Former partner and Head of effectiveness at Meerkats (AU). Financial services experience: Prudential (UK); Bankwest, Commbank (AU); P&N Bank (AU); HBF Insurance (AU).
Director / Creative Director
"Design must be leveraged as a business tool that connects and resonates with our client's customers."
18 years of brand and design leadership.
Former Creative Director at Wave Creative Communications Agency. Brand experience: Zespri International, New Zealand Certified Builders, Ballance Agri-nutrients, Comvita.
"I started Bettle & Associates 20 years ago, and I am immensely proud of the work we do. Will and Adam bought into the business a couple of years ago, and together we are totally committed to delivering exceptional service and results for our clients."
- George Bettle
Designer / Editor
Get in touch and let’s chat about how we can work together.