The idea is everything.

Advertising agencies refer to the execution of an idea as “the creative”. We believe that true creativity comes into play much earlier in the process, and that it is unashamedly commercial in nature. True commercial creativity is based on a thorough knowledge of your business, and a focus on the power of an idea to change outcomes. This may take many forms, but these are determined by what will deliver the most cost-effective solution, not by what will look best on our showreel. 

To have a truly big idea, you need to put in the work.

Before you can solve a problem, you have to fully understand it. If you’re tired of advertising solutions that only treat the symptoms and don’t address the cause. If you’re tired of dealing with people who are seduced by a misunderstanding of the term creativity, and who believe in a hierarchy of creativity which places the execution of an idea at the top. If you are ready for some people who don’t see the task of helping you sell things as just the price they have to pay to be “creative”, but who are unashamedly commercial and passionate about selling. We think we might be just the team you are looking for.

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MARKETING GUIDANCE
SUPPORT

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Marketing strategy
Annual marketing plans
Tactical marketing plans
Objective setting
Marketing budgeting
Measurement

CREATIVE
COMMUNICATIONS

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Creative concept development
Copywriting
Art direction & design
Production management
Campaign asset production

CX/UX STRATEGY
& DESIGN

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Customer journey mapping
Segmentation
CX planning
UX wireframing

EMPLOYER
BRANDING

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Employer brand development
Employer Value Propositions
Recruitment advertising

BRAND STRATEGY &
RESEARCH

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Consumer research
Research analysis
Workshop facilitation
Brand strategy
Stakeholder management

SALES STRATEGY &
GUIDANCE

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Portfolio management
Sales strategy
Sales support
Sales team workshops

MEDIA
SERVICES

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Media planning (accredited)
Media buying
Media measurement,
optimisation & reporting
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OUR TEAM

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WILL PEART

Managing Director/Director

"Solve the right problems, pull the right levers for growth – for short and long term effects."

Over 20 years of brand leadership (NZ, AU, UK).
B&A strategic lead; brand, marketing and communications strategy. Use me to help find the right problems to solve, the right insights to leverage, the right tactics to solve them and the right indicators to measure them.

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ADAM LURMAN

Creative Director / Director

"We leverage creativity as
a business tool to connect and resonate with our
clients' customers."

Over 20 years of brand and design leadership has given me a privileged opportunity to deep dive into our clients' businesses, to understand their customers and to deploy meaningful creative solutions to their marketing challenges, delivering tangible business results.

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GEORGE BETTLE

Chairman

"Creativity is not about
self indulgence - it is about sales. More than ever,
a strong idea is the
start of success."

It’s always hard to be certain, but after this many years I am pretty sure that clients value my curiosity, commitment to their business and willingness to challenge any thinking that doesn’t focus on the needs of customers.

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"I started Bettle & Associates 22 years ago, and I am immensely proud of the work we do. Will and Adam bought into the business a couple of years ago, and together we are totally committed to delivering exceptional service and results for our clients."

- George Bettle

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SIMONE BAIRD
Account Director

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JAMIE BAULD
Designer

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GEORGE BETTLE
Chairman

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EMMA CARSON
Senior Account Executive

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LIVIO GODINICH
Strategist

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JIM HIGGS
Designer

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ELAI KERR-RUSHBROOKE
Designer

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ADAM LURMAN
Creative Director/Director

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SARAH MCFARLANE
Designer/Studio Manager

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JESSICA NEILL
Media Manager

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WILL PEART
Managing Director/Director

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GUSTAV RISCHMÜLLER
Senior Strategist

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MARIJN ROBERTS
Account Director

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KIRSTIN SALMON
Finance Manager

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TEGAN SYMONS
Senior Account Executive

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SIMON WHARTON
Senior Creative

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Like what
you see?

Get in touch and let’s chat about how we can work together.

Bettle&
Associates

Level 3, Riverbank Lane
298 Victoria Street, Hamilton
New Zealand

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