Virbac
MULTIMIN® is a successful market leader, contributing to the growth of the trace mineral category. Over the past seasons, ambassador Scott Barrett has provided added visibility to the MULTIMIN® marketing activities, but lower-than-ideal brand attribution meant that the partnership with Scott hadn’t yet been optimised.
Within the first layer of this campaign, we sought to deliver an idea that builds an associative connection between MULTIMIN® and scientifically proven performance. The supporting layer focused on credibility and confidence. Here we show that the science behind MULTIMIN® is real, measurable, and proven on farm – turning interest into belief.
Services Provided
+ Brand Strategy
+ Campaign Creative
+ Video Production


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