Farm Source
B–A worked with Farm Source to transform Rewards into the country’s leading rural loyalty programme. We flipped the script on traditional loyalty programmes by letting their farmers know that this loyalty programme is Farm Source’s way of showing their loyalty to their customers, not the other way around with the acknowledgement that it’s their hard-earned money we’re just helping them to turn it into more.
The ‘Dream Rewards’ campaign leveraged the programme’s unique feature of enabling farmers to turn their rewards points balance into practically anything they could dream of.
Services Provided
+ Campaign Strategy
+ Creative Direction
+ Artwork Production
+ Media Planning
+ Media Management
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