FARM SOURCE

Re-launching an industry-leading
loyalty programme

Since launching in 2015, Fonterra Farm Source’s successful loyalty programme was well received, however there was still opportunity to increase engagement and really connect with farmers. So we flipped the script on traditional loyalty programmes, by letting farmers turn their rewards points balance into practically anything they could dream of. 

SERVICES PROVIDED

Campaign Strategy
Creative Direction
Artwork Production
Media Planning
Media Management

Bettle&
Associates

Level 3, Riverbank Lane
298 Victoria Street, Hamilton
New Zealand