Challenge

Value
Campaign

Challenge value campaign

Kiwis tightening their belts during tough economic times isn't just evident at Challenge's fuel pumps, it also shows in their brand health tracking. Off the back of the preceding couple of years' efforts in building the brand, we had the confidence in the overall strength of the brand to begin to act tactically in solving some of the lower funnel brand health indicators – identifying 'value' associations as a priority to improve conversions from 'consideration' to 'usage'. So, by leveraging the significant discounts on offer through the My Challenge loyalty programme, we built the campaign to singlemindedly present good savings and build stronger value-related associations.

 

 

 

Services Provided

+ Brand Strategy

+ Customer Experience

+ Internal Engagement

+ Brand Design

+ Video Production

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