CHALLENGE

Real Service, Real Results

As a competitor to New Zealand’s big petrol stations brands, Challenge needed to find a way to stand out from the crowd and offer something they couldn’t. By positioning Challenge as NZ’s Real Service Stations, we were able to show how local care and attention make a big difference.

SERVICES PROVIDED

Brand Strategy
Brand Development
Brand Management
Campaign Planning
Media Planning
Creative Direction
Campaign Artwork & Production

Bettle&
Associates

Level 3, Riverbank Lane
298 Victoria Street, Hamilton
New Zealand

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