DELAVAL

Launching DeLaval's
Flagship Milking System

Our Challenge
Being the world's leading supplier of milking systems, DeLaval needed the launch of their new line of industry leading milking robots - the DeLaval VMS V310, to be a big deal in the world of dairy.
The objective was clear – reach as many dairy farmers as possible, in key markets worldwide, to maximise awareness of the product and its features before it goes to market.

Getting results
Combining video, print and digital elements we spread the word of the launch to over 18 million farmers across 26 countries, achieving over 100 million media impressions with content dynamically adapted to 18 different languages.

SERVICES PROVIDED

Campaign Strategy
Creative Direction
Campaign Asset Production
Media Planning
Media Management