2019 Season Launch Campaign

Setting season pass sales records for Mt Ruapehu. 

Driving urgency helped national season pass campaign outperform previous years sales by 40%.

Highest ever monthly sales

In October this year, we launched Mt Ruapehu’s 2019 season, reaching its highest ever monthly sales figures.



Making 2019 matter

As they geared up for their biggest year ever, preparing to launch NZ’s most anticipated piece of tourism infrastructure, they asked us to make it matter to North Islanders.



Driving urgency

Our campaign built upon and leveraged this anticipation, putting to our audience that if there was ever a year to make the most of Mt Ruapehu, it has to be 2019. We told them ‘this is the one’, and then engineered a countdown mechanism to drive urgency to make the sales.




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