George Bettle

Does:

  • Creative ideas that deliver results
  • Client marketing leadership
  • Creative, agency leadership

Has done:

  • 16 years of leading Bettle & Associates (founded 2002)
  • Global marketing consult to DeLaval
  • >1,000 NZ national and regional campaigns, and counting
  • Financial services experience: State Insurance; UDC; Toyota Finance NZ; Armstrong Jones

Priorities:

  • Strongly believes that creativity is not about self indulgence – it is about sales. More than ever a strong idea is the start of success
  • Continuing to assemble a fantastic team with strengths that overcome my weaknesses

 

 

Will Peart

Does:

  • Marketing, brand and comms diagnosis and strategy
  • General management, agency leadership

Has done:

  • 18 years of brand leadership (NZ, AU, UK)
  • Former partner and Head of effectiveness at Meerkats (AU)
  • Financial services experience: Prudential (UK); Bankwest, Commbank (AU); P&N Bank (AU); HBF Insurance (AU)

Priorities:

  • Identifying the right problems and the right levers to reach the right outcomes
  • Balancing short and long term effects
  • Understanding consumers and their needs

 

 

Adam Lurman

Does:

  • Design lead
  • Creative, agency leadership

Has done:

  • 17 years of brand and design leadership
  • Former Creative Director at Wave Creative Communications Agency
  • Brand experience: Zespri International, New Zealand Certified Builders, Ballance Agri-nutrients, Comvita

Priorities:

  • Leveraging design as a business tool that connects and resonates with our client’s customers
  • Simplifying the complex into beautifully crafted communications

 

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