
George Bettle
Does:
- Creative ideas that deliver results
- Client marketing leadership
- Creative, agency leadership
Has done:
- 16 years of leading Bettle & Associates (founded 2002)
- Global marketing consult to DeLaval
- >1,000 NZ national and regional campaigns, and counting
- Financial services experience: State Insurance; UDC; Toyota Finance NZ; Armstrong Jones
Priorities:
- Strongly believes that creativity is not about self indulgence – it is about sales. More than ever a strong idea is the start of success
- Continuing to assemble a fantastic team with strengths that overcome my weaknesses

Will Peart
Does:
-
Marketing, brand and comms diagnosis and strategy
-
General management, agency leadership
Has done:
-
18 years of brand leadership (NZ, AU, UK)
-
Former partner and Head of effectiveness at Meerkats (AU)
-
Financial services experience: Prudential (UK); Bankwest, Commbank (AU); P&N Bank (AU); HBF Insurance (AU)
Priorities:
-
Identifying the right problems and the right levers to reach the right outcomes
-
Balancing short and long term effects
-
Understanding consumers and their needs

Adam Lurman
Does:
- Design lead
- Creative, agency leadership
Has done:
-
17 years of brand and design leadership
-
Former Creative Director at Wave Creative Communications Agency
-
Brand experience: Zespri International, New Zealand Certified Builders, Ballance Agri-nutrients, Comvita
Priorities:
- Leveraging design as a business tool that connects and resonates with our client’s customers
- Simplifying the complex into beautifully crafted communications