George Bettle
Does:
- Creative ideas that deliver results
- Client marketing leadership
- Creative, agency leadership
Has done:
- 16 years of leading Bettle & Associates (founded 2002)
- Global marketing consult to De Laval
- >1,000 NZ national and regional campaigns, and counting
- Financial services experience: State Insurance; UDC; Toyota Finance NZ; Armstrong Jones
Priorities:
- Strongly believes that creativity is not about self indulgence – it is about sales. More than ever a strong idea is the start of success
- Continuing to assemble a fantastic team with strengths that overcome my weaknesses
Will Peart
Does:
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Marketing, brand and comms diagnosis and strategy
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General management, agency leadership
Has done:
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18 years of brand leadership (NZ, AU, UK)
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Former partner and Head of effectiveness at Meerkats (AU)
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Financial services experience: Prudential (UK); Bankwest, Commbank (AU); P&N Bank (AU); HBF Insurance (AU)
Priorities:
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Identifying the right problems and the right levers to reach the right outcomes
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Balancing short and long term effects
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Understanding consumers and their needs
Adam Lurman
Does:
- Design lead
- Creative, agency leadership
Has done:
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17 years of brand and design leadership
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Former Creative Director at Wave Creative Communications Agency
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Brand experience: Zespri International, New Zealand Certified Builders, Ballance Agri-nutrients, Comvita
Priorities:
- Leveraging design as a business tool that connects and resonates with our client’s customers
- Simplifying the complex into beautifully crafted communications