07/07/11 Fieldays a success

For those of you lucky enough to head on out to the annual National Fieldays this year held at Mystery Creek, amongst the life-size cow costumes and farming mayhem you may have visited the site of Livestock Improvement Corporation.

As usual Bettle was involved in the design & construction of the entire site. Tackling the fieldays theme of ‘breaking the barriers to productivity’ this year’s site was remarkably different from the rest. A sophisticated ‘home show’ feel was thrust upon the site with a complete black out of the normal shed-like feel of the site made a necessity. To complement this, a central 6x3m ‘tower’ then proceeded to take all of the limelight... literally. Stemming from this was then a display of LIC products showcasing their offer.

All the hard work paid off, LIC had one of the most successful fieldays to date.

It cased you missed it, provided are some snaps.