Rainbow Springs
Everyone knows Rainbow Springs. Everyone has been there.
It’s an interesting problem to have, but in a nutshell, that was the problem facing Ngai Tahu Tourism.
They commissioned us to help them re-energise a tourist attraction that was no longer top of mind, and that when people did think about it – they reflected on the Rainbow Springs they had seen 15-20 years ago.
We wanted to show a vibrant, engaging, relevant, entertaining, interactive, must-see piece of the New Zealand tourism market. It also needed to resonate with locals, visitors from other parts of New Zealand, and overseas visitors.
The rebranding saw all aspects of the offering reviewed - signage, text panels, ads, website, loyalty cards, point of sale, branding, direct marketing – all were given a facelift.
Recent Work
- LIC DNA Proven
View - Hamilton International Airport
Since the launch of Pacific Blue's Australian flights from Hamilton ... View - Alison's Pantry TVC shoot
The TVC for Alison's Pantry brand re-launch is now complete. Check ... View - Pinnacle EOI
Earlier this year Bettle was appointed by a group of ... View - Power Farming
Moving some of the heaviest metal in New Zealand. View - LIC Recruitment
What is the best and most effective way to attract ... View - Minda
Minda is the software that allows New Zealand farmers to ... View - Hamilton Libraries
Hamilton Libraries has always been one of our favourite clients. They ... View - NZTA
People are dying. In fact, you are more likely to ... View - The Base
The Base has changed the face of Hamilton. In a ... View
