Rainbow Springs

Everyone knows Rainbow Springs. Everyone has been there.

It’s an interesting problem to have, but in a nutshell, that was the problem facing Ngai Tahu Tourism.

They commissioned us to help them re-energise  a tourist attraction that was no longer top of mind, and that when people did think about it – they reflected on the Rainbow Springs they had seen 15-20 years ago.

We wanted to show a vibrant, engaging, relevant, entertaining, interactive, must-see piece of the New Zealand tourism market. It also needed to resonate with locals, visitors from other parts of New Zealand, and overseas visitors.

The rebranding saw all aspects of the offering reviewed - signage, text panels, ads, website, loyalty cards, point of sale, branding, direct marketing – all were given a facelift.