Premier Sires
Premier Sires is one of Dairying’s most powerful brands. It has been a part of the landscape for at least 3 or 4 generations of most dairying families. Like those families, and their dairy operations, Premier Sires has improved consistently and continuously throughout this period, and today is widely acknowledged as a key part of the genetic-based productivity advantage enjoyed by New Zealand dairy farmers.
Everyone knows how it works. Most dairy farmers use it every year.
It is this constancy in an industry experiencing so much change and uncertainty that we felt provided an exciting opportunity to reinforce the iconic nature of the brand. There are very few things that are constant in dairying, and Premier Sires is one of them.
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