02/02/11 Congratulations to LIC
Since launching DNA Proven semen in 2008, we have been involved in promoting the product for LIC and have enjoyed putting together a number of exciting campaigns. This time last year, LIC’s Premier Sires product manager, Mike Wilson came to us with the ambitious goal of increasing sales of DNA Proven semen straws from 495,000 the previous year, to 1,000,000 pa.
We put together a new campaign and enjoyed working with Mike on the campaign for the year. We are happy to report that Mike and his LIC team achieved huge sales growth throughout the year, and not only achieved, but exceeded his goal, with total sales exceeding 1,200,000.
Well done Mike. Well Done LIC.
Recent Work
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