Milking it

30 Jun 2016

DeLaval 2016 Fieldays

Our objectives for Fieldays® were simple. We decided to re-launch DeLaval Oceania and start changing the market perception through the following activities:

  • We wanted to make a statement to the New Zealand dairy farming community that DeLaval is a credible leader in the Australasian dairy industry.
  • Engage DeLaval employees and dealers to prepare them for the challenging 12-24 months ahead and ensure we take DeLaval back to number one.
  • Preparing the ground for further new product launches in 2017.

The combined efforts of Bettle & Associates and DeLaval meant for the first time in 44 years DeLaval was recognised as the New Zealand Fieldays® Best International Agribusiness Site.