Local is a state of mind, a way of living – it is not about race or where you were born, it is about how and where you choose to live.

The good people behind Good George choose to live and brew in Hamilton, in Waikato, in New Zealand.
As a result, Good George is truly local to these
three places.

We are proud of this, and we will happily express that pride, sometimes that means defending the authentic local attitude from cynical multi-nationals with wafer thin claims to local status – this is a fight from which
we will never retreat.