DeLaval needed to kick-start their new activity with an interesting, modern view that had some real confidence. Most importantly, it needed to demonstrate that DeLaval is different. To do this, we created a full brand campaign which highlighted DeLaval’s commitment to Farm Management and making the daily lives of farmers that much easier. As well as establishing that DeLaval are not only industry leaders internationally, but that they are relevant to farmers in NZ and Australia.