DeLaval needed to kick-start their new activity with an interesting, modern view that had some real confidence.
When Mother Earth wanted to launch these delicious new bite-sized morsels we channeled Jaws to give our ads a bit of bite.
Rosie gets technical
To help DairyNZ educate school students about the dairy farming process we created a range of fun and engaging infographic style junior science factsheets.
A day in Rosie’s life
DairyNZ’s cowbassador is back at it again in this Muliti-Touch iBook. This time giving new entrants an interactive tour of her farm so they can experience just what it’s like to live in her world.
A spooky but sweet Halloween
For Halloween 2015 we helped Sweet Scoop launch some spooky new sweets with a cast of not-so-spooky characters.
A Dog’s Life
When Polaris, the world’s leading ATV manufacturer, asked us to develop a nationwide branding campaign that would take the country by storm, we were only too pleased to assist. And so, ‘A Dog’s Life’ was born, watch it here.
Join the Raw Food Revolution
During February and March 2015, Alison’s Pantry encouraged shoppers to ‘Join the Raw
Start with Better Nuts
When you start with better nuts, you make a better nut bar. This was our opening line in Mother Earth’s latest TVC, which we produced to launch their fantastic new range of “Nuts About” bars. Needless to say, a well performing campaign for a really well received product.
A New Standard
“A New Standard” was our tagline for Flame Tree, and it was exactly what we delivered for all the collateral to support their launch into the Auckland marketplace. A launch that has seen them make their mark at the University of Auckland City Campus as well as a host of high profile offsite catering events.
Let it Pour
The National Fielday’s and rain are synonymous, but this year we partnered with our good friends at Good George to put an entirely different spin on the Fieldays Pour with a billboard campaign that celebrated the legends that Good George have become.
Sparkle, Sparkle, Little Ale
When Good George wanted to launch their new Sparkling Ale 6 Pack into the market over Christmas, they asked us to develop a social media campaign that would be simple, cost effective and deliver cut-through.
Brekkie on the Go TVCs
Our latest TVC for Mother Earth allowed us to take a playful, retro approach to their outstanding Brekkie on the Go product line. Nodding our hat to that wonderful classic “Pacman” we told the natural, fresh and delicious flavour story of Brekkie on the Go in a fun fuelled way.
Mother Earth Honey Launch
When Mother Earth launched their new range of honey spreads, we were delighted to drive the new product range with a suite of collateral.
Livingstone – We Build Quality
With a brand refresh complete and a new website launched, the first of our Livingstone “We Build Quality” posters have been rolled out internally – a compelling message for the staff of one of New Zealand’s finest construction companies.
Rainbow Springs Billboard “The way to where Kiwi’s Play”
Working alongside our long term client, Rainbow Springs, always sees a need for summer billboard activations – we created this as one of the latest series populating the tourist filled streets of Rotorua.
Stop Motion TVCs
Mother Earth’s new brand TVC was to be playful, bouncy and hand-crafted, and needed to showcase their broad range of natural and delicious products.
As Livingstone move to the forefront of New Zealand’s construction industry, it seems fitting that they should have a website to suit.
Working with the team at Schoolkit we created this series of educational resources for the New Zealand Seafood Council.
Another series of educational resources developed with our friends at Schoolkit
Pingos from Mother Earth are proof that you can make a product fun and playful without sacrificing the good rational stuff. We hope the ad does the
Local is a state of mind, a way of living – it is not about race or where you were born, it is about how and where you choose to live. The good people behind Good George choose to live and brew in Hamilton, in Waikato, in New Zealand. As a result, Good George is truly local to these three places.
Torpedo7 Christmas Campaign
Following on from the brand project we completed for T7 in November they asked us to help them out with Christmas too.
Mother Earth Snacks
These are seriously delicious. Watch the ad if you want, but definitely go out and buy some.
Mother Earth Brekkie on the Go
Not everyone can, or necessarily wants to sit at the kitchen table for a full breakfast. At Mother Earth, they think these people – and let’s face it you are probably one of them – still deserve a great quality, real breakfast, with actual food to chew. That’s why they developed Brekkie on the Go. To promote it, we figured we’d take the message out to the streets too.
Torpedo 7 have always done all of their marketing and advertising in house. They asked us to take a look at what we could do in a 60 second TV ad to bring their brand to life. This is the result.
They’ve been our accountants for almost 14 years and we’ve finally talked them into letting us rebrand them – which is great, because they now look as awesome as they are.
CAL Giga Campaign
For 13 consecutive years Isuzu have been New Zealand’s top selling truck. Keen to make it 14 years, CAL ISUZU has been celebrating this success by running a series of successful promotions highlighting their top of the line GIGA range.
LIC Minda Calving App
Responding to market demand, LIC launched the Minda Calving App in June, ahead of the busy calving period for dairy farmers. Minda is the preferred herd information recording system for thousands of dairy farmers and LIC have had great feedback on the performance of the App in the real farm environment.
Congratulations to Good George
Many congratulations to our favourite brewing client, the mighty Good George. The team has taken home a host of trophies at the National Beer Awards, picking up 4 bronze,
1 silver and 1 gold with their fabulous cider topping it all and winning the trophy for the best
in New Zealand.
Neuro Research Charitable Trust
This was a great cause to be part of, and we loved the opportunity to try a new approach to the task of running a charity dinner. The theme ran through the entire evening and resulted not only in an entertaining,moving and informative evening – but also in a hugely successful event that raised more than $200,000 for the newly formed Neuro Research Charitable Trust.
The New Zealand tractor market is dominated by tradition, or to give it another name – habit.
Our job is to encourage New Zealand farmers to question their brand loyalty, to take a look at the new kid on the block.
It is holiday season, and these are the ads that will help Rainbow Springs continue
to set attendance records.
We are particularly proud of the art direction and retouching in these ads. Great work Shane
Fruit Sticks TVC
This is the latest ad in
the successful Mother Earth campaign currently running in New Zealand and Australia.
Proof that you don’t have to spend a fortune to look a million dollars.
HI-TECH turns effluent from a negative by-product into a valuable product.
We eliminate the negative. We eliminate waste.
6 Week Challenge
How often does your agency come to you proactively with an idea that will have far-reaching impact on your industry? How often do they proactively write the first couple of brochures for you as well?
In our role as marketing manager and advertising agency for Alison’s Pantry this is the latest point of sale campaign rolled out nationwide. We are hoping it will continue the record year Alison’s Pantry has enjoyed on our watch.