04 May 2013

Rainbow Springs »

It is holiday season, and these are the ads that will help Rainbow Springs continue
to set attendance records.

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03 Apr 2013

Forward Pack »

We are particularly proud of the art direction and retouching in these ads. Great work Shane
and Mike.

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Fruit Sticks TVC »

This is the latest ad in
the successful Mother Earth campaign currently running in New Zealand and Australia.
Proof that you don’t have to spend a fortune to look a million dollars.

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HI-TECH »

HI-TECH turns effluent from a negative by-product into a valuable product.
We eliminate the negative.
We eliminate waste.

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6 Week Challenge »

How often does your agency come to you proactively with an idea that will have far-reaching impact on your industry? How often do they proactively write the first couple of brochures for you as well?

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Congratulations Bex

It’s a BOY! Baby Daniel is the latest addition to the de Haas family and has been welcomed by sisters Esme and Chloe.
What an adorable group of kids they are! Congratulations Bex and Nick.

Superfoods »

In our role as marketing manager and advertising agency for Alison’s Pantry this is the latest point of sale campaign rolled out nationwide. We are hoping it will continue the record year Alison’s Pantry has enjoyed on our watch.

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Magic »

When you combine one of New Zealand’s greatest sporting franchises with road safety the result is Magic. Yes we know that was a truly horrific pun – but we had to get it out of our system, and at least that way it wasn’t in the ads.

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20 Jan 2013

Waratah Duroc »

It wasn’t that hard to get George to think about Pork – and the results show. This campaign firmly places Duroc ahead of the competition – where it belongs.

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The Base and Te Awa »

When Tainui Group Holdings needed maternity cover for their marketing manager – we were the logical choice. If your agency says they understand retail, ask them if they’ve ever handled the marketing for New Zealand’s largest, most successful and fastest growing retail operation with 179 retail outlets.

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Alison’s Pantry »

We pride ourselves on getting right inside our clients’ businesses. As a result – when one of New Zealand’s biggest FMCG brands (with sales in excess of $50m) needed 12 months cover for their marketing manager, they chose to hand the task to their advertising agency (that’s us). This took our relationship, and their sales, to new heights.

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17 Jan 2013

Welcome aboard!!

We are delighted to have Anna Nielsen and Carys Burkhardt join our team. Anna has stepped straight out of a finals appearance in the rowing at the London Olympics to bring a wealth of commercial experience and high performance expectation to her role in the Account Management team at Bettle. Carys has recently completed her business degree at Waikato University and joins us as an Account Executive in the Media team.

01 Dec 2012

LIC International Campaign »

LIC is one of the best known brands in New Zealand dairying.
Overseas – we were not well known. We are now.

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26 Nov 2012

John’s Pies Launch »

A very small budget, enormous competitors and a product launch. We could have taken the competition head on, or we could try a smarter approach. With a strategy focused on distribution and creating manageable growth we have made John’s Pies the coolest pies on the market.

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25 Nov 2012

CAL>ISUZU Brand Strategy »

With the purchase of TCL, CAL ISUZU became the dominant force in truck retailing and servicing. With a presence in Auckland, Tauranga and Hamilton – CAL reviewed the market extensively before appointing us to handle their rebrand – after all they were talking about a major account for a company that turns over many million dollars per year. We think they made a great decision.

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16 Nov 2012

Welcome aboard
Emma Martin

Having first met Emma on a day’s work experience when
she was in year 11 her talent was obvious.

Now that she has completed her degree and two years as an intern while completing her studies, Emma has joined us as a full time employee.

12 Nov 2012

Congratulations Tina!

Our “Agency Mum” is now a real mum – again. Young William has joined his brothers Nathan and Lachlan to round out the top three of an increasingly promising batting line-up.

28 Oct 2012

Mother Earth »

Record sales followed by new category launches followed by record sales, followed by product extensions followed by record sales followed by new markets followed by record sales. Just a few years ago Prolife bought Mother Earth from Cadbury. Since then it has been one of the most successful and fastest growing FMCG brands throughout New Zealand.

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16 Oct 2012

Rainbow Springs: Closer Than Ever »

In a tourism market beset with tales of financial doom and gloom Rainbow Springs has bucked the trend – having been around for 80 years this year was their best – ever. Most of that is due to their bravery, investment and management – but the fact that these record visitor numbers coincided with a total rebrand and new Auckland focused TV campaign is something we are very proud of, and they’re very happy about.

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