10 Apr 2014

Good George »

The latest in our billboard series for the greatest beer in the world.

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Welcome back

We are delighted to welcome back the very popular Mr Aaron Begbie. Having spent a year at TVNZ Aaron is back where we think he belongs – with his friends, colleagues and clients.

Seafood Council »

Working with the team at Schoolkit we created this series of educational resources for the New Zealand Seafood Council.

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Contact Energy »

Another series of educational resources developed with our friends at Schoolkit

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Livingstone »

A brand refresh and relaunch for one of Waikato’s most successful companies.

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21 Jan 2014

Pingos »

Pingos from Mother Earth are proof that you can make a product fun and playful without sacrificing the good rational stuff. We hope the ad does the
same thing.

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Good George »

Local is a state of mind, a way of living – it is not about race or where you were born, it is about how and where you choose to live. The good people behind Good George choose to live and brew in Hamilton, in Waikato, in New Zealand. As a result, Good George is truly local to these three places.

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03 Dec 2013

Torpedo7 Christmas Campaign »

Following on from the brand project we completed for T7 in November they asked us to help them out with Christmas too.

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Welcome

To keep up with all the extra work, we’re also delighted to have Whitney Joblin join the team in Account Service.

Mother Earth Snacks »

These are seriously delicious. Watch the ad if you want, but definitely go out and buy some.

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Mother Earth Brekkie on the Go »

Not everyone can, or necessarily wants to sit at the kitchen table for a full breakfast. At Mother Earth, they think these people – and let’s face it you are probably one of them – still deserve a great quality, real breakfast, with actual food to chew. That’s why they developed Brekkie on the Go. To promote it, we figured we’d take the message out to the streets too.

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Torpedo7 TVC »

Torpedo 7 have always done all of their marketing and advertising in house. They asked us to take a look at what we could do in a 60 second TV ad to bring their brand to life. This is the result.

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Announcements

We are delighted to now be working with two more of Waikato’s largest and most successful companies, having won the Livingstone account and picking up some key project work for Gallagher.

Vazey Child »

They’ve been our accountants for almost 14 years and we’ve finally talked them into letting us rebrand them – which is great, because they now look as awesome as they are.

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26 Sep 2013

CAL Giga Campaign »

For 13 consecutive years Isuzu have been New Zealand’s top selling truck. Keen to make it 14 years, CAL ISUZU has been celebrating this success by running a series of successful promotions highlighting their top of the line GIGA range.

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08 Sep 2013

LIC Minda Calving App »

Responding to market demand, LIC launched the Minda Calving App in June, ahead of the busy calving period for dairy farmers. Minda is the preferred herd information recording system for thousands of dairy farmers and LIC have had great feedback on the performance  of the App in the real farm environment.

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15 Aug 2013

Congratulations to Good George »

Many congratulations to our favourite brewing client, the mighty Good George. The team has taken home a host of trophies at the National Beer Awards, picking up 4 bronze,
1 silver and 1 gold with their fabulous cider topping it all and winning the trophy for the best
in New Zealand.

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@takebacklocalnz »

Celebrate locally owned, locally brewed, locally poured and nationally recognised beer.

Join the revolution @takebacklocalnz and
celebrate with us on Friday
at the Good George Waikato-brewed beer parade down Somerset Street, 4.15pm.

09 Aug 2013

Welcome

Welcome to Hannah who has joined the media team. A recent graduate from the University of Waikato, Hannah will be working closely with Tania.

Welcome back to “team Mum,” Tina and Becs have both returned from maternity leave – welcome back.

Announcing

Following a competitive pitch process, we are delighted to announce that we are the advertising and marketing partner of Torpedo 7, one of
New Zealand’s leading online business success stories.

We look forward to a rewarding, stimulating and successful relationship.

09 Jul 2013

Neuro Research Charitable Trust »

This was a great cause to be part of, and we loved the opportunity to try a new approach to the task of running a charity dinner. The theme ran through the entire evening and resulted not only in an entertaining,moving and informative evening – but also in a hugely successful event that raised more than $200,000 for the newly formed Neuro Research Charitable Trust.

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LIC Fieldays »

This year we were able to present our 13th LIC Fieldays presence. Thirteen must be our lucky number, because it was universally regarded as the
best yet with a format that encouraged and guided quality, meaningful conversations.

Deutz-Fahr »

The New Zealand tractor market is dominated by tradition, or to give it another name – habit.
Our job is to encourage New Zealand farmers to question their brand loyalty, to take a look at the new kid on the block.

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Hospice’s Bucket List Dinner »

We were proud to provide marketing support for
Hospice’s Bucket List Dinner.
Our relationship goes back a long way, with George having been a trustee of Hospice Waikato. We would like to thank Sharon, Monique and Craig for being so great to work with.

04 May 2013

Rainbow Springs »

It is holiday season, and these are the ads that will help Rainbow Springs continue
to set attendance records.

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03 Apr 2013

Forward Pack »

We are particularly proud of the art direction and retouching in these ads. Great work Shane
and Mike.

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Fruit Sticks TVC »

This is the latest ad in
the successful Mother Earth campaign currently running in New Zealand and Australia.
Proof that you don’t have to spend a fortune to look a million dollars.

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HI-TECH »

HI-TECH turns effluent from a negative by-product into a valuable product.
We eliminate the negative.
We eliminate waste.

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6 Week Challenge »

How often does your agency come to you proactively with an idea that will have far-reaching impact on your industry? How often do they proactively write the first couple of brochures for you as well?

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Congratulations Bex

It’s a BOY! Baby Daniel is the latest addition to the de Haas family and has been welcomed by sisters Esme and Chloe.
What an adorable group of kids they are! Congratulations Bex and Nick.

Superfoods »

In our role as marketing manager and advertising agency for Alison’s Pantry this is the latest point of sale campaign rolled out nationwide. We are hoping it will continue the record year Alison’s Pantry has enjoyed on our watch.

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Magic »

When you combine one of New Zealand’s greatest sporting franchises with road safety the result is Magic. Yes we know that was a truly horrific pun – but we had to get it out of our system, and at least that way it wasn’t in the ads.

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20 Jan 2013

Waratah Duroc »

It wasn’t that hard to get George to think about Pork – and the results show. This campaign firmly places Duroc ahead of the competition – where it belongs.

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The Base and Te Awa »

When Tainui Group Holdings needed maternity cover for their marketing manager – we were the logical choice. If your agency says they understand retail, ask them if they’ve ever handled the marketing for New Zealand’s largest, most successful and fastest growing retail operation with 179 retail outlets.

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Alison’s Pantry »

We pride ourselves on getting right inside our clients’ businesses. As a result – when one of New Zealand’s biggest FMCG brands (with sales in excess of $50m) needed 12 months cover for their marketing manager, they chose to hand the task to their advertising agency (that’s us). This took our relationship, and their sales, to new heights.

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17 Jan 2013

Welcome aboard!!

We are delighted to have Anna Nielsen and Carys Burkhardt join our team. Anna has stepped straight out of a finals appearance in the rowing at the London Olympics to bring a wealth of commercial experience and high performance expectation to her role in the Account Management team at Bettle. Carys has recently completed her business degree at Waikato University and joins us as an Account Executive in the Media team.

01 Dec 2012

LIC International Campaign »

LIC is one of the best known brands in New Zealand dairying.
Overseas – we were not well known. We are now.

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26 Nov 2012

John’s Pies Launch »

A very small budget, enormous competitors and a product launch. We could have taken the competition head on, or we could try a smarter approach. With a strategy focused on distribution and creating manageable growth we have made John’s Pies the coolest pies on the market.

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25 Nov 2012

CAL>ISUZU Brand Strategy »

With the purchase of TCL, CAL ISUZU became the dominant force in truck retailing and servicing. With a presence in Auckland, Tauranga and Hamilton – CAL reviewed the market extensively before appointing us to handle their rebrand – after all they were talking about a major account for a company that turns over many million dollars per year. We think they made a great decision.

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16 Nov 2012

Welcome aboard
Emma Martin

Having first met Emma on a day’s work experience when
she was in year 11 her talent was obvious.

Now that she has completed her degree and two years as an intern while completing her studies, Emma has joined us as a full time employee.