Pingos from Mother Earth are proof that you can make a product fun and playful without sacrificing the good rational stuff. We hope the ad does the
Local is a state of mind, a way of living – it is not about race or where you were born, it is about how and where you choose to live. The good people behind Good George choose to live and brew in Hamilton, in Waikato, in New Zealand. As a result, Good George is truly local to these three places.
Christmas is obviously an important time for anyone involved in retail. Check out the new Torpedo7 campaign.
To keep up with all the extra work, we’re also delighted to have Whitney Joblin join the team in Account Service.
These are seriously delicious. Watch the ad if you want, but definitely go out and buy some.
Not everyone can, or necessarily wants to sit at the kitchen table for a full breakfast. At Mother Earth, they think these people – and let’s face it you are probably one of them – still deserve a great quality, real breakfast, with actual food to chew. That’s why they developed Brekkie on the Go. To promote it, we figured we’d take the message out to the streets too.
Torpedo7 is one of New Zealand’s most successful online retailers, having carved out an incredibly loyal and active following. The plan from here on is simple: world domination. As we increase our product range, we also need to make more people of aware of who we are.
We are delighted to now be working with two more of Waikato’s largest and most successful companies, having won the Livingstone account and picking up some key project work for Gallagher.
They’ve been our accountants for almost 14 years and we’ve finally talked them into letting us rebrand them – which is great, because they now look as awesome as they are.
For 13 consecutive years Isuzu have been New Zealand’s top selling truck. Keen to make it 14 years, CAL ISUZU has been celebrating this success by running a series of successful promotions highlighting their top of the line GIGA range.
Responding to market demand, LIC launched the Minda Calving App in June, ahead of the busy calving period for dairy farmers. Minda is the preferred herd information recording system for thousands of dairy farmers and LIC have had great feedback on the performance of the App in the real farm environment.
Many congratulations to our favourite brewing client, the mighty Good George. The team has taken home a host of trophies at the National Beer Awards, picking up 4 bronze,
1 silver and 1 gold with their fabulous cider topping it all and winning the trophy for the best
in New Zealand.
Celebrate locally owned, locally brewed, locally poured and nationally recognised beer.
Join the revolution @takebacklocalnz and
celebrate with us on Friday
at the Good George Waikato-brewed beer parade down Somerset Street, 4.15pm.
Welcome to Hannah who has joined the media team. A recent graduate from the University of Waikato, Hannah will be working closely with Tania.
Welcome back to “team Mum,” Tina and Becs have both returned from maternity leave – welcome back.
Following a competitive pitch process, we are delighted to announce that we are the advertising and marketing partner of Torpedo 7, one of
New Zealand’s leading online business success stories.
We look forward to a rewarding, stimulating and successful relationship.
This was a great cause to be part of, and we loved the opportunity to try a new approach to the task of running a charity dinner. The theme ran through the entire evening and resulted not only in an entertaining,moving and informative evening – but also in a hugely successful event that raised more than $200,000 for the newly formed Neuro Research Charitable Trust.
This year we were able to present our 13th LIC Fieldays presence. Thirteen must be our lucky number, because it was universally regarded as the
best yet with a format that encouraged and guided quality, meaningful conversations.
The New Zealand tractor market is dominated by tradition, or to give it another name – habit.
Our job is to encourage New Zealand farmers to question their brand loyalty, to take a look at the new kid on the block.
We were proud to provide marketing support for
Hospice’s Bucket List Dinner.
Our relationship goes back a long way, with George having been a trustee of Hospice Waikato. We would like to thank Sharon, Monique and Craig for being so great to work with.
It is holiday season, and these are the ads that will help Rainbow Springs continue
to set attendance records.
We are particularly proud of the art direction and retouching in these ads. Great work Shane
This is the latest ad in
the successful Mother Earth campaign currently running in New Zealand and Australia.
Proof that you don’t have to spend a fortune to look a million dollars.
HI-TECH turns effluent from a negative by-product into a valuable product.
We eliminate the negative. We eliminate waste.
How often does your agency come to you proactively with an idea that will have far-reaching impact on your industry? How often do they proactively write the first couple of brochures for you as well?
It’s a BOY! Baby Daniel is the latest addition to the de Haas family and has been welcomed by sisters Esme and Chloe.
What an adorable group of kids they are! Congratulations Bex and Nick.
In our role as marketing manager and advertising agency for Alison’s Pantry this is the latest point of sale campaign rolled out nationwide. We are hoping it will continue the record year Alison’s Pantry has enjoyed on our watch.
When you combine one of New Zealand’s greatest sporting franchises with road safety the result is Magic. Yes we know that was a truly horrific pun – but we had to get it out of our system, and at least that way it wasn’t in the ads.
It wasn’t that hard to get George to think about Pork – and the results show. This campaign firmly places Duroc ahead of the competition – where it belongs.
When Tainui Group Holdings needed maternity cover for their marketing manager – we were the logical choice. If your agency says they understand retail, ask them if they’ve ever handled the marketing for New Zealand’s largest, most successful and fastest growing retail operation with 179 retail outlets.
We pride ourselves on getting right inside our clients’ businesses. As a result – when one of New Zealand’s biggest FMCG brands (with sales in excess of $50m) needed 12 months cover for their marketing manager, they chose to hand the task to their advertising agency (that’s us). This took our relationship, and their sales, to new heights.
We are delighted to have Anna Nielsen and Carys Burkhardt join our team. Anna has stepped straight out of a finals appearance in the rowing at the London Olympics to bring a wealth of commercial experience and high performance expectation to her role in the Account Management team at Bettle. Carys has recently completed her business degree at Waikato University and joins us as an Account Executive in the Media team.
LIC is one of the best known brands in New Zealand dairying.
Overseas – we were not well known. We are now.
A very small budget, enormous competitors and a product launch. We could have taken the competition head on, or we could try a smarter approach. With a strategy focused on distribution and creating manageable growth we have made John’s Pies the coolest pies on the market.
With the purchase of TCL, CAL ISUZU became the dominant force in truck retailing and servicing. With a presence in Auckland, Tauranga and Hamilton – CAL reviewed the market extensively before appointing us to handle their rebrand – after all they were talking about a major account for a company that turns over many million dollars per year. We think they made a great decision.
Having first met Emma on a day’s work experience when
she was in year 11 her talent was obvious.
Now that she has completed her degree and two years as an intern while completing her studies, Emma has joined us as a full time employee.
Our “Agency Mum” is now a real mum – again. Young William has joined his brothers Nathan and Lachlan to round out the top three of an increasingly promising batting line-up.
Record sales followed by new category launches followed by record sales, followed by product extensions followed by record sales followed by new markets followed by record sales. Just a few years ago Prolife bought Mother Earth from Cadbury. Since then it has been one of the most successful and fastest growing FMCG brands throughout New Zealand.
In a tourism market beset with tales of financial doom and gloom Rainbow Springs has bucked the trend – having been around for 80 years this year was their best – ever. Most of that is due to their bravery, investment and management – but the fact that these record visitor numbers coincided with a total rebrand and new Auckland focused TV campaign is something we are very proud of, and they’re very happy about.