When Polaris, the world’s leading ATV manufacturer, asked us to develop a nationwide branding campaign that would take the country by storm, we were only too pleased to assist. And so, ‘A Dog’s Life’ was born, watch it here.
During February and March 2015, Alison’s Pantry encouraged shoppers to ‘Join the Raw
When you start with better nuts, you make a better nut bar. This was our opening line in Mother Earth’s latest TVC, which we produced to launch their fantastic new range of “Nuts About” bars. Needless to say, a well performing campaign for a really well received product.
“A New Standard” was our tagline for Flame Tree, and it was exactly what we delivered for all the collateral to support their launch into the Auckland marketplace. A launch that has seen them make their mark at the University of Auckland City Campus as well as a host of high profile offsite catering events.
The National Fielday’s and rain are synonymous, but this year we partnered with our good friends at Good George to put an entirely different spin on the Fieldays Pour with a billboard campaign that celebrated the legends that Good George have become.
When Good George wanted to launch their new Sparkling Ale 6 Pack into the market over Christmas, they asked us to develop a social media campaign that would be simple, cost effective and deliver cut-through.
We are delighted to announce the arrival of another creative to join our busy studio.
Graham is bringing his big city skills to the mighty Tron – we welcome him most warmly.
Our latest TVC for Mother Earth allowed us to take a playful, retro approach to their outstanding Brekkie on the Go product line. Nodding our hat to that wonderful classic “Pacman” we told the natural, fresh and delicious flavour story of Brekkie on the Go in a fun fuelled way.
When Mother Earth launched their new range of honey spreads, we were delighted to drive the new product range with a suite of collateral.
With a brand refresh complete and a new website launched, the first of our Livingstone “We Build Quality” posters have been rolled out internally – a compelling message for the staff of one of New Zealand’s finest construction companies.
Working alongside our long term client, Rainbow Springs, always sees a need for summer billboard activations – we created this as one of the latest series populating the tourist filled streets of Rotorua.
Mother Earth’s new brand TVC was to be playful, bouncy and hand-crafted, and needed to showcase their broad range of natural and delicious products.
As Livingstone move to the forefront of New Zealand’s construction industry, it seems fitting that they should have a website to suit.
The latest in our billboard series for the greatest beer in the world.
We are delighted to welcome back the very popular Mr Aaron Begbie. Having spent a year at TVNZ Aaron is back where we think he belongs – with his friends, colleagues and clients.
Working with the team at Schoolkit we created this series of educational resources for the New Zealand Seafood Council.
Another series of educational resources developed with our friends at Schoolkit
A brand refresh and relaunch for one of Waikato’s most successful companies.
Pingos from Mother Earth are proof that you can make a product fun and playful without sacrificing the good rational stuff. We hope the ad does the
Local is a state of mind, a way of living – it is not about race or where you were born, it is about how and where you choose to live. The good people behind Good George choose to live and brew in Hamilton, in Waikato, in New Zealand. As a result, Good George is truly local to these three places.
Following on from the brand project we completed for T7 in November they asked us to help them out with Christmas too.
To keep up with all the extra work, we’re also delighted to have Whitney Joblin join the team in Account Service.
These are seriously delicious. Watch the ad if you want, but definitely go out and buy some.
Not everyone can, or necessarily wants to sit at the kitchen table for a full breakfast. At Mother Earth, they think these people – and let’s face it you are probably one of them – still deserve a great quality, real breakfast, with actual food to chew. That’s why they developed Brekkie on the Go. To promote it, we figured we’d take the message out to the streets too.
Torpedo 7 have always done all of their marketing and advertising in house. They asked us to take a look at what we could do in a 60 second TV ad to bring their brand to life. This is the result.
We are delighted to now be working with two more of Waikato’s largest and most successful companies, having won the Livingstone account and picking up some key project work for Gallagher.
They’ve been our accountants for almost 14 years and we’ve finally talked them into letting us rebrand them – which is great, because they now look as awesome as they are.
For 13 consecutive years Isuzu have been New Zealand’s top selling truck. Keen to make it 14 years, CAL ISUZU has been celebrating this success by running a series of successful promotions highlighting their top of the line GIGA range.
Responding to market demand, LIC launched the Minda Calving App in June, ahead of the busy calving period for dairy farmers. Minda is the preferred herd information recording system for thousands of dairy farmers and LIC have had great feedback on the performance of the App in the real farm environment.
Many congratulations to our favourite brewing client, the mighty Good George. The team has taken home a host of trophies at the National Beer Awards, picking up 4 bronze,
1 silver and 1 gold with their fabulous cider topping it all and winning the trophy for the best
in New Zealand.
Celebrate locally owned, locally brewed, locally poured and nationally recognised beer.
Join the revolution @takebacklocalnz and
celebrate with us on Friday
at the Good George Waikato-brewed beer parade down Somerset Street, 4.15pm.
Welcome to Hannah who has joined the media team. A recent graduate from the University of Waikato, Hannah will be working closely with Tania.
Welcome back to “team Mum,” Tina and Becs have both returned from maternity leave – welcome back.
Following a competitive pitch process, we are delighted to announce that we are the advertising and marketing partner of Torpedo 7, one of
New Zealand’s leading online business success stories.
We look forward to a rewarding, stimulating and successful relationship.
This was a great cause to be part of, and we loved the opportunity to try a new approach to the task of running a charity dinner. The theme ran through the entire evening and resulted not only in an entertaining,moving and informative evening – but also in a hugely successful event that raised more than $200,000 for the newly formed Neuro Research Charitable Trust.
This year we were able to present our 13th LIC Fieldays presence. Thirteen must be our lucky number, because it was universally regarded as the
best yet with a format that encouraged and guided quality, meaningful conversations.
The New Zealand tractor market is dominated by tradition, or to give it another name – habit.
Our job is to encourage New Zealand farmers to question their brand loyalty, to take a look at the new kid on the block.
We were proud to provide marketing support for
Hospice’s Bucket List Dinner.
Our relationship goes back a long way, with George having been a trustee of Hospice Waikato. We would like to thank Sharon, Monique and Craig for being so great to work with.
It is holiday season, and these are the ads that will help Rainbow Springs continue
to set attendance records.
We are particularly proud of the art direction and retouching in these ads. Great work Shane
This is the latest ad in
the successful Mother Earth campaign currently running in New Zealand and Australia.
Proof that you don’t have to spend a fortune to look a million dollars.